![framing politics definition framing politics definition](https://slidetodoc.com/presentation_image_h/1f3eadb8840438d6791ab8361d4d2a02/image-11.jpg)
Pavey and Churchill (2014) explain that framing in communication can be analysed in a positive and a negative manner. Therefore, framing allows the advertiser to use as few words as possible to say everything they want to say, thereby allowing the target audience to read the whole message. If someone writes a whole paragraph on the board, then the message will not be received as desired because part of it will not be read. Thus, any writing on the board should be read in a few seconds. Imagine a billboard many people just have a few seconds to look at a billboard. In terms of the channel used, it is important that the characteristics of the channel be considered before the message is sent. The teacher will have to tone down the vocabulary to a level that the students can understand to communicate effectively with his or her students. It is expected that the teacher has an extensive vocabulary than the students. For example, in a classroom, the teacher is the sender of the message in most cases, and the students are the receivers. The educational level of the receiver is important in framing and communication because it profoundly determines the understating of the message. Therefore, the two aspects are also part of framing. This is only possible if the sender has to frame the message to fit the educational level of the receiver and the channel being used. Xue (2015) explains that in order to communicate one has to draft the message in a way that can be received and interpreted in the way the sender desired. In addition, the article discusses the impact of framing in various aspects of social life. This essay develops the concept of framing in an attempt to come up with a customized, yet applicable, definition of the term. Thus, framing can be used in political communication, in mass media and public speaking, and in sensitization messages. (2014) explain that the most widely accepted definition of the term framing is that it is a way of creating, designing, and projecting messages in an attempt to communicate reality as believed at that particular moment. Framing is not only commonly used in social sciences, but it is also used in communication, marketing, business, and advertising. The many definitions arise from the fact that the term is used in various aspects of life. There are numerous definitions of the term ‘framing’ in social sciences.